May/June 2026 Paper 23

Pomegranates are a ‘superfood’ that are becoming more popular because of their health benefits. Consequently, they sell for a higher price than most other fruit. Excluding price, explain three other possible determinants of demand for pomegranates and consider which of these determinants is likely to be most important in explaining an increasing demand for them.

Assess the extent to which restricting the supply of pomegranates may benefit small producers.